Tailoring Legal Writing to Multiple Audiences
Legal documents often reach diverse stakeholders like clients, decision-makers, regulators, external partners etc. Some strategies to appeal to multiple audiences include:
- Prioritize primary reader - Determine the core target reader and optimize content for their needs while keeping secondary audiences in mind.
- Define background context - Provide necessary background for readers with different levels of knowledge.
- Explain technical terms - Define or explain technical language, legal terms and acronyms for less specialized readers.
- Use reader-focused headings - Use informative headings speaking directly to readers' interests and questions.
- Emphasize key takeaways - Call out main summaries, conclusions and recommendations with bold text and bullets.
- Include concrete examples - Support complex ideas with real examples different readers can relate to based on their roles.
- Leverage visual aids - Use charts, diagrams and other visuals to make information more digestible and memorable.
- Write with active voice - Active voice makes text clearer for all readers compared to passive voice.
- Vary sentence structure - Short, medium and long sentences avoid monotony. Complexity varies.
- Review critically - Look at drafts from different readers' perspectives and refine content accordingly.